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R&B singer Ashanti has teamed up with the Boys and Girls Club of America to launch their new advocacy campaign, titled “Be Great.” The Grammy award winning musician and Boys & Girls Club alum unveiled a new billboard in Times Square Tuesday (Aug 11), featuring her childhood picture and an inspiring two word message: “Be Amazing.”

“Growing up in the Club gave me the opportunity to explore many interests and talents, including dancing and singing, that have profoundly influenced my life,” said Ashanti. “The adult staff at the Club in Glen Cove challenged us to excel, and instilled positive values that still influence me as an adult. It’s an honor to join our alumni ambassadors in talking about the impact Boys & Girls Clubs have on young people, because I’m one of them.”

Ashanti will collaborate with other club alumni, including Denzel Washington, Muhammad Ali, Bill Cosby, Cuba Gooding Jr., Michael Jordan, Queen Latifah, Shaquille O’Neal and Kerry Washington, just to name a few, to urge the country’s political and business leaders to make America’s youth a priority. The group of the celebrity alumni will also attempt to encourage every citizen in the country to the make a difference by supporting organizations like the Boys & Girls Club so that every child has a safe, supervised and structured environment after school.