

Rapper 50 Cent has crossed over to the world of fragrances, and here he can be seen at Macy’s Herald Square in New York City Thursday (Nov 5) promoting his new “Power by Fifty” cologne.

50 Cent (real name: Curtis Jackson) says that before he even got to work on the fragrance, he already knew he wanted it to smell “successful.”
“The fragrance Power was an idea I came up with,” 50 said before the event started. “I wanted to offer confidence. I wanted to make something that smells like success. We went through a whole lot of different ideas. I created storyboards, things I felt was representation of power. It turned into the actual shape of the bottle, if you look at the top. The details on it might remind you of my favorite watches, Audemars Piguet or Hublot. I wanted it to be masculine, sexy, attractive. Prior to creating this actual fragrance, I had the opportunity to enjoy Creed; that was one of my favorite fragrances. That kinda inspired me.”
And word is Kim Kardashian will be the spokeswoman for the upcoming perfume for women.
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